Professional toy design work that is publicly available
(ask to see private professional "Toy Design" portfolio)
Hot Wheels Fall 2024 EC Hauler
The task at hand was to design a Hot Wheels Car Hauler that is within the $14.99 MSRP price range, holds at least 9 cars, and has a unique Hot Wheels "transformation action".
I came up with many concepts for a hauler that fit this criteria, and ultimately my "Extend N Stunt" Hauler, name changed to "Speed Track Transporter" was the chosen design!
The "Speed Track Transporter" holds 11 die-cast cars, transforms into one long race track that can have additional Hot Wheels track added to the end, and cars can be launched from the cab down the track! 
What makes this toy extra cool is that it can transform from its double-decker state to a single-lane while keeping all cars on board, something other haulers like this do not do. It is also still able to drive while in its transformed state, something else that separates it from other car haulers made in the past. Being innovative was very important in this design.
Brainstorm Phase
This phase happens during the first week of receiving the project, I sketch all kinds of concepts and see which ones land. I experiment with different appearances, mechanisms and play features. It's a great way to really see how imaginative I can be.
Final Drawings​​​​​​​
This is the last phase of the design process. After many designs are narrowed down, the top choices from the team are illustrated to the fullest extent. Then one design is chosen from the top choices, and the design is pitched for a final approval.
Final Phase
The final phase is where the chosen concept gets modeled and prototyped. Colors are chosen, materials are chosen, and the toy is ready to be produced.
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